Reid Fredrickson — Portfolio / 2026
I build AI-driven marketing systems that compound growth
Marketing leader with 10+ years in B2B SaaS spanning go-to-market strategy, demand generation, and product marketing. I use agentic AI workflows and prompt engineering to build the positioning, programs, and systems that connect products to markets, generate demand, and create sustainable revenue growth.
Work
Index / 09A Claude Skills plugin that derives GTM deliverables from a business's own evidence and writing instead of marketing theory — 13 skills across 4 tiers, all reading from two founder-specific source files instead of a shared template. — 13 skills shipped.
Read more → 02 Transforming Digital Presence with an AI Content EngineBuilt an automated, OpenAI-driven content engine — SEMrush gap analysis, Zapier automation, and human review — that lifted impressions 152% and expanded top-ranking keywords by hundreds over six months. — +152% total impressions.
Read more → 03 Programmatic AI-driven Creation of Over 100 Blog Posts with Byword.aiStood up a programmatic content engine with Byword.ai to produce 100+ SEO-optimized blog posts — scaling organic reach without scaling headcount. — 100+ blog posts produced.
Read more → 04 NextGen UI: Modern User Interface for Progressive Web AppDesigned a modern, responsive interface for a progressive web app — an app-like experience that works fast and offline across every device.
Read more → 05 Building and Launching a New BI and Analytics Product for Enterprise CustomersConceived, built, and launched a business analytics product from the ground up, then drove enterprise go-to-market and adoption — pairing a low-code product build with AI-assisted content and marketing automation. — 85% enterprise activation rate.
Read more → 06 Zapier Integration Launch & Self-Service AutomationLed the product launch, implementation, and in-product UX for a scalable Zapier integration, giving customers self-service connectivity to 5,000+ systems while reducing internal integration support requirements by 90%. — 5,000+ connected systems.
Read more → 07 ABM / Marketing Playbooks for Sales RepsBuilt the company’s first scalable sales and account-based marketing playbook system, codifying ICPs, target markets, messaging, and rep scripting to maintain GTM consistency as the sales organization grew from 15 to 70 representatives. — +10% close rate improvement.
Read more → 08 Walk-and-Talk: A Down-Market Product LaunchA Dollar Shave Club–style walk-and-talk commercial created to take the product down-market to a younger audience of business professionals — a commercialization and product-testing play that reached 250K+ and opened new industry verticals. — 250K+ social reach.
Read more → 09 Referrals and Connections Made SimpleA brand-awareness commercial I created for a B2B SaaS company — one clear, human message that reached 5M+ people and drove 10,000 new account activations. — 1M+ views.
Read more →How I work
A simple approach that holds up under pressure.
Demand generation
Full-funnel programs across paid, content, and lifecycle — built to generate intent-based pipeline, not just leads.
Product & go-to-market
Positioning, launches, and product-led growth that drive adoption and tie product value directly to revenue.
Lifecycle & retention
Onboarding and nurture that lift activation and cut churn, turning first touches into durable customers.
Analytics & attribution
Instrumentation and reporting so every team trusts the same numbers and every change has a clear read.
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